About Us

At Better The Next Day (BTND), we believe in the power of continuous improvement. Every day is an opportunity to make yourself both physically and mentally stronger. Our mission is to empower you with the tools and mindset to take control of your life and steer it in the direction you desire.

We start with a solid foundation in physical wellbeing, understanding that a healthy body paves the way for a healthy mind. From our headquarters in the heart of Birmingham, equipped with the finest fitness technology, to our innovative BTND app designed for a global reach, we are committed to making a positive impact on your lives.

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Creating a community

But our vision extends beyond individual success. We are dedicated to creating a socially conscious community. The BTND Foundation, a Community Interest Company, was established with the aim of providing comprehensive support through various initiatives. Launched in 2023, our inclusive Run Crews have already started making a difference. Our goal is to support promising LGBTQ+ athletes, offering them the resources they need to thrive.

Better The Next Day

At BTND, we are not just about fitness; we are about fostering a community where everyone has the opportunity to be better every single day. Because when you take care of your physical health, you set the stage for overall success and wellbeing. Together, let's build a future where everyone can be Better The Next Day.

Jake Williamson

The founder of BTND, Jake, experienced a sense of being an outcast and loneliness after coming out as a gay man while playing UK football.

Recognising the immense benefits that sport and exercise had brought to his life, he became determined to ensure that no one else would have to endure such isolation while pursuing physical wellbeing.

Jake's vision for BTND is to create a supportive and inclusive community where everyone can enjoy the transformative power of exercise without feeling alone.

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Our Values

  • Unity

    In a world where divisions seem to prevail, unity stands as our guiding principle. It’s more than just bringing people together, it’s about forging connections and celebrating diversity.

  • Together

    This is the driving force behind everything we do. At our core, we believe that success isn’t achieved alone - it’s a collaborative effort, built on trust, communication, and mutual support.

  • Community

    We are there to help everyone achieve their wellness goals, both physically and mentally, through community spirit and working together.